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People go to Seoul for many reasons. K-pop, Korean beauty, food, history, fashion, and, of course, shopping, are some reasons this city in South Korea is becoming more popular by the day.
The markets here are nothing you have seen anywhere else. Most of them are noisy and fun, and you can get everything you are looking for, from real, authentic luxury products to high-quality copies.
If you are curious, this blog will guide you to the best fake markets in Seoul, where you can find imitations of big brand names at very fair prices. Keep in mind that this is always a hit or miss, but if you know how to hunt and bargain, you are in for great deals.
Namdaemun Market is one of the oldest and largest traditional markets in Korea, having been around since the 1400s. The market is made up of a maze of shops and stalls selling everything from clothes and electronics to toys, food, and fake designer goods.
You will find small shops selling handbags, belts, watches, and sunglasses that look very similar to luxury brands like Gucci, Louis Vuitton, and Rolex. Some vendors are open about it, while others might be more discreet, so you may need to ask politely or know someone who can point you in the right direction.
The quality of replicas can be good, and if you have strong bargaining skills, you can walk away with a good deal. For the best experience, try to go during the day when more shops are open. Take cash and don’t be afraid to haggle.
Dongdaemun is more famous for its fashion. This huge shopping area includes both retail and wholesale buildings. While most products are genuine clothes and accessories, some stalls offer designer lookalikes.
There is a range of different styles available. You can find trendy Korean fashion, streetwear, and items that look like famous designer pieces but are actually made by local shops. Prices are lower than the originals, and quality can vary.
Itaewon is a commercial district known for its international vibe. You will hear many languages here and find all kinds of food, clothes, and souvenirs. In the backstreets and alleyways, you will find shops selling replica bags, sportswear, and watches.
The fake goods here are often targeted at tourists and foreigners. The quality can range from cheap and basic to almost identical to the real deal, depending on the price you are willing to pay. Be friendly but not pushy. Shopkeepers will be more open if they see you are a genuine shopper.
GOTO Mall is not a fake market in the usual sense, but it is worth mentioning for those looking for trendy fashion at very low prices. Located underground at the Express Bus Terminal, it is a massive strip of shops selling Korean-style clothes, shoes, and accessories.
While most items are not replicas, many styles are inspired by luxury brands, so you will see jackets that look like Burberry, bags similar to Chanel, and shoes that remind you of Nike or Adidas. The big difference is that there are no fake logos. So, if you like the luxury look but want to avoid fakes, this is the perfect place.
Seoul has a little bit of everything. Luxury shops, trendy boutiques, and secret spots where you can find high-quality knockoffs. Whether you are on a tight budget or just enjoy hunting for deals, these markets offer a unique shopping experience.
Remember to always be respectful. Don’t ask loudly for “fakes,” and understand that selling counterfeit goods might be illegal in certain places, even if buying them isn’t. Some shoppers prefer “inspired” styles rather than direct fakes, and Seoul has plenty of options for that too. Also, quality can vary a lot, so check what you are buying before handing over your cash.
We are a family of 4 - mother, father and two children. Our aim is to travel the world and review all travel opportunities to help other families.
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